Marketing is all about giving consideration to consumers’ views in the company strategy. Its purpose is to instill the customer dimension at all levels in the company, and to ensure the customer is satisfied and respected. The goal of marketing is to devise and implement policies, and to adopt good practices that comply with the market. This Marketing For Non-Marketers Course emphasizes your learning of strategic marketing skills integrated with tactical marketing critical to your brand’s long-term success.
In this Marketing For Non-Marketers Course you will get the knowledge of:
- Introduction to Marketing and the Evolution of the Definitions.
- Creating Customer Value and Satisfaction.
- The Planning Process.
- Market Research Planning.
- Segmentation, Targeting, and Positioning.
- Developing the Marketing mix: 4Ps.
- Understanding Social Responsibility and Ethics.
- SWOT Analysis and Marketing Audit..
- Implementing Strategy and Control.
The purpose of this training course is to allow non-marketers to become familiar with the basics of concepts and how to make a successful campaign strategy to help them incorporate this all-important aspect in their daily decisions.
Non-Marketer and Managers from Operation, Production departments or any one need to learn about marketing management
3 Weeks
Twice a week: Evening sessions @ 6 PM
Once a week: Full day sessions on Saturdays @ 10 AM
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